• Scenic view of a large lake surrounded by rolling hills and mountains, with overcast sky.

    What are they?

    Nicotine pouches are small, white, smokeless, and tobacco-free pouches that deliver nicotine through the lining of the mouth. They’re designed to be placed between the gum and upper lip, where the nicotine is absorbed without the need to smoke, chew, or vape. What they contain- Nicotine (synthetic or extracted from tobacco), Fillers (like plant fibres or cellulose), Flavourings (mint, citrus, coffee, etc), pH adjusters (to help nicotine absorption)

  • Bar chart showing the increase in cans of nicotine pouches purchased from 2022 to 2024. 2022 has 73%, 2023 has 82%, and 2024 has 95%.

    ACCELERATING GROWTH

    Inspired by snus, which is Swedish born, Nicotine pouches have had exponential growth returns. This is due to multiple factors the main one being a healthier option to other nicotine products, like smoking. 64% of users say it feels healthier and 95% say their well-being has improved.

  • How to use nicotine pouches

    Open the can and take out one pouch.

    Place the pouch under your lip — usually between your gum and upper lip.

    Let it sit — don’t chew or swallow it. Keep it in place for the time recommended on the package (often 20–60 minutes).

    Remove and dispose of the pouch in a bin after use.